Founders say marketing matters. Then they don't do it.
Why founders say marketing matters and still don't do it, and how readers tell a person from a template. Every source read at source, and the limits stated.
The Founder Marketing Gap
An evidence review of why founders and small businesses say marketing matters, why they don't do it, and why LinkedIn is the channel a B2B company of one to three people has left. Seventeen sources, each read at source and graded.
Read →The Founder Marketing Gap (PDF)
The same review as a document you can save, print or send on.
Download →A reading study
Which of two LinkedIn posts sounds like a person? A short study on how real readers see business writing. Readers wanted.
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