Subscription
Scout
The platform, founder-operated. Light setup, entry tier. For founding teams of one to three running marketing themselves.
€49/month
Groundworks AI writes social posts, emails, blog posts, and newsletters tailored to your business — every week, ready for you to review and ship. The output of a marketing team, without the headcount.
From €49/month
Scout is live — the methodology is proven and the system produces every week. We're now opening it to a first cohort of businesses whose teams will run alongside ours.
No waitlist, no sales call — Scout is open now. Start today — your first three months are free. The earlier you start, the more the system shapes around you.
It reads your public pages and pre-fills your intake — who you sell to, what you sell, how you talk about it. You confirm what's right and correct what isn't. Fifteen minutes, once.
It drafts a Quarterly Theme — the single message your marketing carries for the next three months. Nothing gets written until you've approved it.
It decides what to make within your theme — LinkedIn posts, outbound email, a blog, a newsletter — and drafts them on the cadence you set. No briefs to write. No prompts to engineer.
Drafts land in The Review. Approve, edit, reframe, or skip — every one of those teaches it, which is why it reads your business better at month six than at month one.
The only thing it ever needs from you is a judgement call.
The platform, founder-operated. Light setup, entry tier. For founding teams of one to three running marketing themselves.
The platform, team-operated. More muscle, more automation. Built for 4–20 person teams with a marketer in seat.
Marketing is no one's job, which means it's everyone's last priority. The founder is already the most overloaded person in the building. The result: nothing ships consistently, the website hasn't been updated in months, and the LinkedIn account goes quiet for weeks at a time.
This isn't about needing help writing a post. It's about needing a route to consistent, scaled marketing output that takes a few minutes a day, not half a day a week.
You're a 4–20 person company moving fast. Maybe you've made a marketing hire. Maybe a generalist is wearing the marketing hat alongside two others. Either way, the ambition outpaces the headcount — and you need leverage before you hire again.
This isn't about replacing your marketer. It's about giving the person running marketing a system that produces consistently and learns as it goes.
The goal isn't more output. It's output you trust to contribute.
What this is, who it's for, and what it asks of you.
A marketing co-worker for companies too small to hire one. It reads your business from your public pages, drafts a Quarterly Theme for you to approve, then writes LinkedIn posts, outbound email, blog posts, and newsletters on a cadence you set — every week, without being asked.
Drafts wait for you in The Review, and nothing goes out until you sign off. It's a subscription, starting at €49 a month for Scout.
Founders and lean startups — companies where marketing is nobody's full-time job. Scout fits a one-to-three person founding team where the founder runs marketing themselves and can't yet justify the hire. Scout Team fits a 4–20 person team with a marketer in seat who needs leverage before hiring again.
What both have in common: the ambition outpaces the headcount, and the founder is still close enough to sales to feed real context into the system.
You approve, you don't prompt. A prompt box is a blank page with extra steps — it produces nothing until you tell it what to make, which is why so many founders drift away from AI writing tools halfway through.
Groundworks AI works the other way around. It already knows your business, it decides what to make within the theme you approved, and it hands you finished drafts to judge. The only thing it ever needs from you is a judgement call.
Review drafts and make a call on each one. Setup is fifteen minutes, once — confirming what the system read from your public pages. After that it's a few minutes a day rather than half a day a week: approve what's good, edit what's close, skip what isn't.
Every one of those decisions teaches it, so reviewing gets lighter over time rather than heavier.
More on price and terms, or how the work flows.