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A short reading study

Which of these two sounds like a person?

I'm running a small study on how people read business writing on LinkedIn, and I need readers. Not experts — readers.

You'll see 50 pairs of real LinkedIn posts. For each pair you pick one of the two, twice. That's the whole task.

There are no right answers. I'm measuring how a real reader sees this writing, so your instinct is the standard. It isn't a test and nobody is checking your answers against anything.

What it involves

  • About 40 minutes, whenever suits you
  • Done at a computer, in your own time
  • I email you a file — it runs in your browser, offline, and nothing is installed
  • You send it back when you're done

That's it. No calls, no follow-up, no sales anything.

Why you

The study needs people who haven't been anywhere near it. If you've already seen this material, you're not eligible — which is the one qualification that matters.

If you're in

Send your name and an email address and I'll send the file over. If you change your mind, just don't open it — there's no obligation and I won't chase you.

Your address is used once, to send you the file, and to reply if you have a question about it. It isn't added to any mailing list and isn't shared with anyone. See the privacy notice.