Head to head · Prices from each vendor's own page, dated
Kleo is built by three LinkedIn creators for people whose job is their personal brand. It sells reach. Scout is for founders whose posts are read by the people deciding whether to work with them.
$99 a month or $999 a year, no trial. Unlimited post writing, graphics, a content strategy and ideas — a full kit for someone who'll work it daily. The proof points on the page are impressions and followers.
Scout is built for one buyer: the founder of a small B2B company with no marketer. It writes your LinkedIn posts — a new one, with a branded image, ready at 8am — and you say yes, change it, or skip it. Miss a week and the posts are still waiting.
| Kleo | Scout | |
|---|---|---|
| Built for | Personal-brand builders — creators | ✓ Founders of small B2B companies with no marketer |
| What it sells | Reach — impressions and followers | ✓ Posts that read as you, for the people who already have a reason to look you up |
| Marketing skill needed | Yes — you work its plan daily | ✓ None — you approve, you don't plan or write |
| What you do before a post exists | Pick an idea and a style, then write or edit | ✓ Nothing. It's written when you log in — ready at 8am, one every weekday, up to 10 a week |
| How it gets what only you know out of you | From what you set and edit — no interview | ✓ Shows you the draft first, then asks — after your first posts, one question at a time in review |
| What it writes from | Your profile, past posts, settings and goals — method not described | ✓ Your website, a LinkedIn profile you paste, a writing sample |
| Pictures | "Graphic generation" — its words | ✓ A branded image per post, automatic |
| Who hits publish | You | ✓ You — only what you approve goes out |
| Free trial | No trial — money-back window | ✓ A week of posts for your email. No card |
| Price | $99 · $999 / year · +$49 a profile | ✓ €59 / month · €480 / year |
Kleo: kleo.so, 16 September 2026.
The bet underneath Scout. We think the tool that gets the most of what only you know out of you, with the least effort from you, writes the better post. So Scout drafts first and asks second — one question, on something you can react to. It's a bet; the free week is the test. And it can do that because it isn't a prompt box: it works from a record of your business that grows with every post you approve or change.
personal brand is the job and reach is the number you want.
you run a company and your posts are read as evidence of how you think.
$99 a month or $999 a year with a price lock; $49 per extra profile. No trial.
If personal brand is your job and you'll work it daily. If you run a company and want LinkedIn done, you're not its buyer.
We make Scout. Prices are from each vendor's own page on the date shown — if one has moved, their page wins. We don't score anyone's output; run the free week and judge.
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